Create a logo to represent Saxon Garden Maintenance. A simple, bold design that strays from the normal style of branding usually associated with gardening services. Create an identity that highlights the conservation and holistic focus of Saxons and their unique ethos.
Holistic Horticulture | Modern Wisdom
This concept embraces the ancient symbols found within Ayurvedic philosophy in a modern way, to create a strong identity that retains a unique sense of the holistic approach Saxon’s takes when tending to a garden.
‘I cannot thank Yellow Matilda enough. From start to finish they have been both utterly professional yet perfectly approachable. After a very short meeting I could tell Laura was someone I needed to invest in, what I received in return is a very strong design and comprehensive logo file package to launch my business both online and on vehicles, promotional products and clothing. Laura found; in between the lines; something quite personal which has now, as a consequence, become a core value of the business and to top it all off she turned that essence into a logo, fantastic! The brand image is absolutely unique and fun and uplifting to look at, it makes me smile and I know my clients, whom are actively supporting my growth, will be thrilled!
Thank you Laura for all your hard work. You have quickly returned every email at every step and have executed this project with aplomb. Great job and thank you so much for the final logo file package, it's more than I ever wished for. I look forward to working with you in the future and wish you both all the success you deserve.’ - Sam Cox
Create a personal brand and website that represents Clara and her Mindfulness teaching as well as create a platform to build a community of people interested in mindfulness. The target audience are those looking for guidance through their hectic lives through Mindfulness practice as well as other teachers and practitioners. The brand should represent a modern, practical approach to the Mindfulness field staying clear of common visuals often associated. No woo-woo.
Stripping everything back, here we explore an aesthetic that is all about simplicity, breathing space and creating a brand that adds no more than absolutely necessary to our already cluttered minds and lives. No distractions. The identity is made up of a Minimal logo with a personal touch and clean typography, which are coupled with bold photography of green cacti, succulents and plants, which echoes Mindfully’s ‘Lesson from a Cactus’ Theory.
'Working with Laura on the design of my logo was fantastic from start to finish. I really had no idea as to exactly what I was looking for but through some careful questioning on Laura’s part and some incredibly well thought out initial ideas she was able to come up with a design that I didn’t even know I was looking for! I absolutely adore my finished logo and am so grateful for Laura’s help in walking me through the different stages of the process.'
Guardswell farm is a stunning countryside wedding venue along with Nordic style accommodation, offering rural living and cooking classes.
Anna was looking for a very clean, Scandinavian inspired logo design for Guardswell. Using the Danish concept of ‘Hygge’ I created this simple design, the hut represents the Nordic style tiny houses Anna is building around the farm with the camp fire outside as a hint towards Guardswell’s ethos of outdoor living.
Yellow Matilda is a Nomadic Design and creative Studio set up by myself and my partner Adam. It was a way for us to combine our need to work within our fields of design and photography while still having the freedom to travel. You can learn more about what we do at Yellow Matilda or follow our instagram @yellowmatilda.
‘Tapestry Of A Life’ is a book dedicated to the life and work of Fiona Hutchison, a tapestry artist from Edinburgh who has been weaving for over 30 years. Fiona has become a master of her craft, and is highly regarded as one of the leaders within the contemporary tapestry movement.
Using classic typography and rich photography the aim was to create a sensitive publication that portrays Fiona and her craft.
This publication was entered into International Society of Typographic Designers Student Assessment Scheme in 2017 and received a pass.
Photography : Adam Browne
Norrenut is another VW Camper owned by Thea and Bart from Belgium. They wanted to rent their camper out for parts of the year and needed an identity that didn't scream 'rental van!'. So together we came up with the concept of Borrow my Shell, which related back to the name itself, Norrenut; a folk tale about a sea snail.
'Laura has proven to us that distance doesn’t really matter. In fact, when we learned about the nomadic design studio, being run from a VW California we knew we were equal-minded. From the first skype call, and first logo proposal Laura proofed to listen and proactively help us in branding our concept. We are very happy with the final result, and would recommend everyone to consider working with Laura and Yellow Matilda.'
The brief was to design all aspects of a new Gin Distillery. Gin Head Listening Station is based on the east coast of Scotland near North Berwick. A relatively unknown spot, the listening station played a vital role in the success of WWII.
The concept was that the derelict building of Gin Head would be re-imagined as the Gin Distillery, along with added ‘shelters’ that would act as accommodation for visitors wishing to get away from the chaos of everyday life and escape to this coastal retreat.
The brand was focussed around quality, sustainability, functionality and community, with a minimal aesthetic. The Gin itself would be crafted from whey spirit, a sustainable by product of milk. The label was laser cut onto the bottle and the crate packaging was handmade using recycled wood.
In addition to the bottle and packaging I created an Artist Book to represent the brand through a different medium. Using dramatic photographs of the site and simple text I wanted to carry on the clean minimalist look from the Gin to the book.
Mad Like Roar are an up and coming Theatre Ensemble from London. They were the recent winners of the New Diorama Theatre Emerging Graduate Companies Programme, in association with HIIVE.
They were looking for an identity and website design that would represent them as a company who specialise in madness, mess and mischief, while still retaining an element of elegance. The finished logo is considered chaos much like the work that MLR create.
Website design: www.madlikeroar.com
'Everything you do has to be better than it was yesterday.' Sir Kenneth Grange.
The brief was to imagine the hypothetical meeting of Sir Kenneth Grange a British product designer and Louis Braille the curator of the literacy code ‘Braille’ for the visually impaired.
Kenneth Grange is famous for his classic Desk lamp designs and ability to create something completely practical, considering the tactile quality of his materials without compromising on aesthetics.
Louis Braille strived for equality describing old literacy systems for the blind as methods that are attempting to talk to the fingers with the language of the eyes.
I decided to focus on their shared ideas of functionality and communication and create a piece of design with equality in mind, that was as much about aesthetic as it was about it's tactile quality and the users experience.
The lamp is designed to relive the symptoms of seasonal affective disorder, a condition that can go fairly untreated and unrecognised in blind and sighted people alike.
The name for the lamp Penumbra comes from the from the Latin paene “almost, nearly” and umbra “shadow. Which relates to the three distinct parts of a shadow, penumbra is the region in which only a portion of the light source is obscured by the occluding body, this refers back to how individuals with sight impairments all register different amounts of light.
The contrasting wooden textures, touch sensitive switch, opening mechanism and braille all add to the aim of creating a functional product that was also beautiful. I feel so often these products created as aid are often so ugly their function is overshadowed by their appearance or their unappealing tactile quality. So by combining function and design products can be made that will not only help people but bring joy as an object in themselves.
‘Access to communication in the widest sense is access to knowledge, and that is vitally important for us if we [the blind] are not to go on being despised or patronised by condescending sighted people. We do not need pity, nor do we need to be reminded we are vulnerable. We must be treated as equals – and communication is the way this can be brought about.’ Louie Braille
By creating products that can be used by anyone and understood by anyone I feel is a step in the right direction to achieving equality between all spectrums of ability.
What is needed is more design with equality in mind.
Cut Media was looking for the design of a print portfolio to be used for promotion and for prospective clients.
‘Via. Veritas. Vita.’Latin for ‘The way. The Truth. The Light’ is aphotography book I created using a mix of my own photography and my Great Grandfathers photographs of my Grandfather growing up and throughout his life.
The photographs layout take the reader though the life of my grandfather; his childhood, first love, fatherhood to the present. My aim was to create a connection between the reader and these personal photographs. By giving them an insight into the relationships my grandfather had with his family. The book acts as an emotional, tangible record of a life that may have no relation to the reader, but allows them to become an observer.