Considering I have only identified myself as a graphic designer for two years, this is a question I get asked a lot. I am fairly certain even my mum doesn't really know what I study at University and she is an artist. I think people found it far easier to appreciate my work when I presented them with a painting, but then I began graphic design and at the end of the semester I would confront them with a double page broadsheet advertising an upcoming V&A exhibition, meticulously designed, considered and thought out I have a feeling they were secretly thinking . . . ‘So you made a poster?’
But I don’t limit myself to what the common perception of graphic design is; logo design, branding and poster making or ‘computer stuff’, even if everyone else does. I see myself as whatever the brief demands me to be. An illustrator, a web designer, a carpenter, a film maker, a photographer or even a project manager. But most of all I am a communicator of a message or idea.
If you don’t even notice my work, I’ve probably done a good job. If my work makes you think a little deeper about a subject I’ve done an excellent job. If I’ve used seven fonts, word art, or yellow text on white paper; I have done a terrible job.