A gin concept with a difference.
'By creating products and environments that are focused on functionality, sustainability and quality we aim to promote a simpler way of life for our customers. We explore the possibility that minimalism is not about having less, but by the elimination of excess we can have more time for the things that really matter in life.' Gin Head Brand Promise.
Well it’s been a very busy few weeks but today I presented my concept and designs for a Gin Brand project we were set back in January. It’s been a very exciting challenge starting from the very beginning, creating a hypothetical Gin distillery; deciding on everything from location, name, gin process and packaging.
I settled on a fairly speculator location named Gin Head (I know you literally couldn’t write this stuff). Which was an old WWII Listening Station based on the east coast of Scotland. Stooped in history, Gin head played a major but fairly unrecognised role in the success of WWII and in particular the Normandy landings.
My brand was centred around functionality, sustainability, quality and community. With a minimalist aesthetic and ethos I aimed to encourage people to simplify their lives and become more mindful about the products they consumed.
The Gin itself was also fairly unique as it’s base spirits is made from whey, a by product of milk; hence Gin Head Milk Gin. A wonderful Irish distillery has a Milk Gin named Bertha’s revenge, and no it’s not cloudy/milky, its clear just like regular gin.
Oh and if you’re invested in Gin Head the location it’s currently on the market for a cool 3.5 million with planning permission for a very large house with room for some of your staff. Nice.